Since payro opened in 1967, he has been dressing the city of Benidorm and region (Villajoyosa, Altea, Finestrat, Alfaz, Polop, La Nucia, Callosa) with the best and most prestigious national and international brands of men’s clothing. and woman.. Brands such as Hugo Boss, Armani, Napapijri, Aeronautica Militare, Replay, Hamakio, Levis, Fred Perry and others are present at our exhibition and with a personalized and detailed attention they make us a benchmark in the world of Fashion in Benidorm.